Attn: Wisdom Workers, Transformational Services Specialists, Infopreneurs, Coaches, Speakers, Authors, Seminar Leaders, Trainers, Visionaries, Business Owners With a Message
Attract New Clients by Cultivating Your Authority And
Marketing Through Thought Leadership
A Systematic And Strategic Approach To Cultivating Your Authority, Changing The World And Generating Revenues By Becoming A Thought Leader
We are in a new economy. Business has shifted as a result of globalization available through technology and now there are exponential new opportunities in every industry. Helping people by packaging knowledge, wisdom and perspective as deliverable value is the new economy.
As a result, there has been an explosion of people offering their talents, gifts and skills to help people in all kinds of ways. Unfortunately, they’re not being seen because of all the ‘noise’.
Even more, people aren’t getting the solutions they need because they’re in overwhelm – they don’t know who to turn to so they often go with whoever stands out as an authority in their mind.
That means you could be serving more people and generating more revenues if your ideal clients knew you existed.
Perception is everything in marketing. In order to be seen in today’s saturated marketplace, a key differentiator in business is to become a bonafide Thought Leader.
To stand out in your industry, your credibility, significance and relevance are all key business differentiators; Thought Leadership is a strategic pathway to achieving all three at once for maximum visibility in your market.
Do You Have ‘Soft’ Skills?
Most people place a greater value on things they can see or touch and, all too often, that goes for what people expect when hiring a business provider too – a logo, a website, a book.
There are some professionals who exchange their knowledge for cash successfully – doctors, therapists, personal trainers, as a few examples – because they are accepted as ‘mainstream’ by the general public.
But, if you have ‘soft’ skills, people may not understand the value of what you’re offering… what you do can actually change the rest of people’s lives. And that goes for beyond the life of any tangible product.
By the way, this holds true even if they’re looking for exactly your solution – because your ideal clients are conditioned to look for value in a certain way (through authority).
Here’s a short list of ‘soft’ skills that are typically under-valued in the market:
|Empathy||Compassion||Deep listening||Emotional intelligence|
|Discernment||Ability to communicate||Vision||Healing|
|Motivational skills||Personal chemistry||Negotiation / mediation||Critical thinking skills|
|Positive demeanor / outlook||Social etiquette / artistry||Positive personal energy||Caring about others’ success|
|Interpersonal skills / insights|
The truth is that life without access to ‘soft’ skills is harsh, emotionally unsustainable and, really, nothing else works.
But, given the mainstream mindset to value hard tangibles, when soft skills are the foundation of what you ‘do’ through your work, you need a way to communicate the value of it with undeniable clarity so others can understand and pay you for it.
Even if you ARE getting seen (and paid) for your soft skills, you can take it to a whole new level – once you know the blueprint to do it.
And, if you DO generate more ‘tangible’ products through your work, having a presence of authority through being a leader in your market ensures that you are seen by the potential clients in your market.
People Don’t Brag About Seeing The Cheapest Doctor
Whether you want to…
- Leave a bigger footprint in your industry,
- Offer unique perspective on problems facing your market,
- Lead your clients to new levels of personal and/or professional achievement,
- Tell the future (and frame what’s coming as challenges or opportunities),
- Sound the alarm about events, trends or projections,
- Teach what you know to prevent, eliminate or minimize problems,
- Tell the story of your market, products or services in terms of virtues, benefits and advantages,
- Engage the imagination of your market in seeing new possibilities beyond their current circumstances,
- Increase your reach and visibility in your market,
- Push the edge of your industry with new vision,
- Promote the cause and create new resources,
- Set standards, benchmarks and proven practices in place,
- Create high-quality, relevant content that changes people’s paradigms,
- Connect with more of your ideal clients through education, collaboration and conversation,
It ALL relies on strategically crafting a systematic thought leadership position for enhanced authority to be seen in your market.
People don’t brag about going to the cheapest doctor in town – they want the best. When you have authority, you are perceived as the best. Wouldn’t you like to help more people with what you know?
“Prospects don’t buy… they choose… The merit, or lack of merit, of your brand is not nearly as important as your position among the possible choices.”
~ Al Ries and Jack Trout, Positioning
Even if you don’t see yourself as a thought leader, your clients likely do because your knowledge and insights provoke them to use and see the benefits of new solutions.
And, by the way, it doesn’t matter how long you’ve been in business… whether you’re a seasoned veteran who is the ‘best-kept secret’ or a newbie with heart for creating change, you can learn how to become a thought leader when you know foundational principles and have a step-by-step program to follow.
Thought Creates Form – And Business!
The reality is that, before anything physical can exist, it begins as a thought form. The thinker of the thought form – in this case, you as the entrepreneur – then takes action to solve problems, generate options and create business opportunities and revenues.
Leadership, by definition, deliberately causes people to take a particular action. In business, your success depends on people taking a particular action that will solve their problem and, as an intentional by-product, generate your revenues.
Thought leadership goes one step further by thinking creatively, putting new solutions together from existing resources and being ahead of the curve by anticipating what’s coming in your industry both to shape it and to provide innovative solutions.
Think Tony Robbins, Tony Hsieh, Steve Jobs, Seth Godin, Ali Brown, Brendan Burchard, Rich Schefren, Suze Orman, Deepak Chopra, Richard Branson, Oprah… these are the entrepreneurs who are already playing the game before the rest of us even know there is one!
Flavors Of Thought Leadership
In business, if you don’t have the right thinking strategies, nothing works right. You don’t know how to get create a powerful message that’s compelling, how to position yourself as an authority, how to let your market know that you have the solution that can change everything for the better.
If you aren’t perceived as an authority in your market, you are invisible to the people who need what you have to offer. People look up to thought leaders.
When you have credibility, significance, relevance and timeliness in what you’re talking about with your tribe, you have an authority position in your industry with your market.
It’s not about the technology either… it doesn’t matter if you can program a website page or write an autoresponder – that’s not the point! The idea is that you become a leader in your industry by cultivating and communicating your authority. It’s about getting paid for you who you are and leveraging your wisdom. (You can outsource the tech… don’t let it freak you out!) ;+)
There are different “flavors” of Thought Leaders – change makers, revolutionaries, non-conformists, inventors, rebels, mavericks, innovators, pioneers, visionaries, etc. – and they each have something special to offer. Do you know which one you are? (Remember, if you’re in a knowledge-based service business, you ARE a Thought Leader – the key is to do it intentionally!) ;+)
Thought Leadership Goes Beyond
Thought Leadership goes beyond being an expert because everybody is an expert these days AND expertise is based on what’s already known vs. leading the change.
It goes beyond being an infopreneur because it’s more than making money from information.
And it even goes beyond being an authority because it’s about inciting significant affirmative change – but you need to be seen as an authority to make transformation happen faster and easier for your clients and in your industry.
To be a thought leader, you need to lead a conversation, call
out what’s on the horizon and translate it into more tangible
terms through an actionable, practical system that people can
use to create what they want in life.
Your actual industry or personal expertise is not in question
here – it’s about how you’re accessing your personal power,
big thought leadership idea and communicating it to your tribe.
What Gets In The Way of Being A Thought Leader
If you’re a visionary but don’t have the team, attention span or the money to make your thought leadership spread, it’s hard to reach your tribe.
If you don’t know your big Thought Leadership idea, you don’t have a clear and compelling message to offer anyone and you are likely losing the opportunity to serve people who need you right now.
If you don’t know who you best serve, you don’t have a tribe to lead nor a way to reach forward to them.
If you’re a solopreneur, chances are you’re not in thought leader mode as you need to be more pragmatic about getting things done right here and now – and you need to be to take the marketing edge.
If you DO have resources and an operations team in place, and you’ve built a tribe, you know it’s not about pricing or selling your programs, products and services – instead, it’s about maintaining your marketplace edge by being a Thought Leader with authority, credibility and presence.
So you can see how vital it is to learn the nuts and bolts of thought leadership. The good news is that there is a systematic way to cultivate your thought leadership position and platform.
Watch A FREE Leading-Edge Webinar Now
To learn more about the process of becoming a Thought Leader, join Lynn Scheurell for the real opportunities you have before you in today’s new economy.
There are foundational principles, structures and strategies that – when you know them! – can help you easily formulate your Thought Leadership platform to be seen more effectively with your ideal clients.
This program is dedicated to supporting your ability to do just that in ways that are practical, clear and simple to apply.
As a result of your time investment in this complimentary webinar, you will learn:
- The four key identifiers of a leading edge
- The eight elements of Thought Leadership in business
- How authority converts through marketing to become a movement
- Three things the authority edge provides you personally as the leader
- The practical process of becoming a Thought Leader
- And much more…
When you claim your authority in your market as a Thought Leader, you are more visible to your ideal clients. And that’s how you change the world. This webinar is the first step in making that happen. (You should know that this webinar is actually the first lesson of the program series.)
About Your Teacher
Making the most of human nature since 1998, Lynn M. Scheurell is an
authority for high-potential entrepreneurs who desire to create
intentional business success by connecting the dots between inner beliefs
and outer business expression. As a visionary pioneer, personal power
development teacher for entrepreneurs and authority in the area of
conscious business, she is a leading proponent that entrepreneuring is
one’s highest calling made manifest through service. As a result, one’s
business is the ultimate tool for personal growth.
Internationally known for her empowering and inclusive approach to conscious business, Lynn
teaches entrepreneurs how to identify, align and express their true nature at every stage in business to accelerate results. Changing the world starts by understanding your motivations, inspirations and purpose; in other words, changing the world starts within you. Only then can you apply your intensity through strategic business models, systems, compelling messaging and focused action to create conscious, and often dramatic, results.
WATCH THE WEBINAR HERE
(Note: once you enter your name and email to watch the no-obligation, complimentary first lesson webinar, you will receive a bonus gift for self-discovery. It is a self-assessment called: Are You A Thought Leader In The Making? and it can yield powerful insights about your potential as a Thought Leader.)
The FREE Webinar Exceeded All My Expectations!
“Leading edge and high value content + your contagious enthusiasm, the intro webinar exceeded all my expectations! This r-evolutionary material provided clarity, deeper understanding and previewed the system for stepping up into the authentic and powerful leadership and service. It resonated with a core of my being. This is an investment that is sure to yield big dividends.”
~ Vesna Nes, Designer, Canada
“Your Thought Leader webinar was stimulating. You are leading edge in bringing ways to market that — well done! And, this is exactly what I need because, although the assessment bore that out, I know I am and am building that opportunity!”
~ Mark Stamper, http://coachmarkstamper.com/
“You provided a power packed above and beyond value-filled hour in that webinar! Most business leaders don’t just GIVE this stuff away… yowza!!!”
~ Carrie Mayes, www.PaleoWisdom.com
“Lynn, that was a valuable webinar… in particular, in validating I am a thought leader.”
~ Pat Weber, www.ProStrategies.com
So, think about the following for a moment…
What would it be like for YOU to be seen as an authority in your industry? How would your business change? How many more people could you help?
How would it feel to know and be able to articulate your ‘edge’ through your big idea?
What would your life and business be like when you are recognized for what you really contribute to your clients?
What would it feel like to get to work every day with clients who value what you offer AND happily pay you for it?
What would it be like to have new clients coming to work with you as a result of your reputation and Thought Leadership in your industry?
Top of Form
Deep Dive Into Positioning As A Thought Leader
This program represents the edge of the Thought Leadership edge… nobody is talking about the actual steps of how to hone your personal Thought Leadership position and specific steps you can take to cultivate your authority.
If you’re ready to claim your expertise and ability to both lead and serve your market, this is definitely the program for you!
In a matter of weeks, you’ll have a whole new way of attracting your ideal clients by taking the marketing edge as an authority – through refining your meme, creating your meaningful messaging, using mindful marketing, refining your money models, developing momentum mastery and ‘maestro-ing’ it by putting it all together.
This is NOT to say it’s a simple cookie-cutter program, by the way… you’ll be working your way through identifying your authority, big idea and platform-building action plan as you go. You need to know that in advance… I only do things that are fun for me, so I like to teach with laughter and clarity and rich content that gives you insights and something you can use to reach your potential, help more people and change the world.
So, in these pre-recorded webinars that you can watch at your own convenience, come discover…
Two: The Meme That Matters
- 4 key identifiers of a thought leadership edge through a significant meme (viral idea)
- 5 requirements thought leadership will ask of you
- 7 thinking styles of thought leadership you can use to create your meme
- 4 ways to create a powerful thought leadership meme
- 5 frameworks to create paradigms for others as a thought leader
- 3 formulas you can use to help identify your authority edge as a thought leader
Three: Meaningful Messaging
- The real meaning of marketing and how most entrepreneurs miss / mis-use it
- Examples of taking the edge through meaningful messaging in history
- How to know your unique flavor of thought leadership
- How to determine conversations happening in your market
- 3 levels of conversation to ‘own’ as a thought leader
- How to find the right words to express your thought leadership
- How to create a meaningful marketing message
- How to have confidence in your right to be a thought leader and convey it through marketing
Four: Mindful Marketing
- How to see trends in your industry
- 8 process filters of mindful marketing
- 7 core soul needs and how they relate to creating a thought leadership movement
- 4 consumer voices and their buying triggers
- The nuts and bolts of creating mindful marketing messaging
- The formula to create your mindful marketing manifesto
- How to develop actual marketing campaigns to spread your big idea
Five: Money Models
- Definition of business model
- Business model design elements
- 12 business models for thought leaders
- How to package your intellectual property as a product
- Sequencing your actions for optimum productivity and results
Six: Momentum Mastery
- Adult learning techniques as super fuel for momentum
- The stages that show a meme converting to a movement
- Understanding tribes (so you can lead one)
- Emerging communication techniques to spread your big idea
- How to identify centers of influence
- How to develop a content development strategy
- What you need to write all the content needed to be a thought leader
- The role of media in creating a movement
Seven: Maestro It (Putting It All Together)
- Identifying your BIG thought leadership idea
- Evaluating your reputation / brand management for insights
- How to design your thought leadership strategy
- Putting your team together to operationalize your thought leadership
- Forms you can use to get traction
- What keeps you out of thought leadership and how to proactively avoid that
AND – you’ll also be receiving bonus materials and resources, in addition to written Learning Guides for each lesson.
“Successful thought leadership is about creating exceptional content that provides insight into business issues. That’s what makes executive buyers choose one firm over another.”
~ The Thought Leadership Marketing Equation
The Thought Leader Thinking Program is a 7-part self-paced pre-recorded webinar series, complete with written Learning Guides and exercises for each lesson. Bonus materials are also provided to facilitate your self-discovery process.
Tuition for the program is $997; however, through August 25, 2013, Early Bird pricing applies. After that date, the tuition rate will increase.
Additionally, Early Bird registrants will be invited to participate in six weekly Laser Q & A Sessions to work with Lynn personally to apply the knowledge to their personal situations. These bonus sessions can be significant in helping you get greater traction and clarity on your Thought Leadership platform.
The Laser Q & A Sessions are scheduled as follows:
Dates: September 2, 9, 16, 23, 30, 2013 at 7:00 pm Central AND October 5, 2013 at 9:00 am Central.
Duration: 60 minutes
Recorded?: Yes – but you must participate as an Early Bird registrant to receive them.
Tuition: $997 with Early Bird rates through 8.23.13 at $497 (single payment) or $179 (3 payments 14 days apart).
Please note: after 8.25.13, the tuition WILL increase.
Register: 1-Pymt Option $497
Register: 3-Pymt Option $179 (each)
“Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.”
~ Daniel Rasmus
Here’s To Taking The Authority Edge And Changing The World Through Your Thought Leadership!
P.S.: If you aren’t sure yet if this program is for you, ask yourself :
Are you willing to repeat the last of year of your business to get the same results you have now – or do you want greater visibility with authority in your industry, to revolutionize your market and generate more revenues through your business?
And, if yes, what are you willing to do different than what you’ve already done to make it happen? ;=)