Learn How To Find And Write Your Authentic Voice For Clear Communications, Concise Messaging And Optimal Client Conversions
An 8-Part Webinar Series That Teaches Simple Copywriting Strategies, Techniques and Thought Sequences For Powerful, Compelling And Magnetic Marketing
Many entrepreneurs who have a passion, gift or natural talent often don’t know how to communicate the value they offer through their business solutions.
As a result, their marketing is lackluster, potential clients overlook them (if they can even find them) and they aren’t generating the revenues they deserve.
(An even more tragic outcome is when the entrepreneur internalizes the defeat as personal and quits their business prematurely… but I digress…)
Expressing the power of who you are and the transformation that people experience as a result of your work is vital to being visible to the people who are looking for the solution you offer.
Good Copy Is Your Key To Changing The World
Your words convey more than what’s on the surface; your words express your intensity through an expression that can literally be felt by and be compelling to the reader – your potential client.
Writing is how you talk about the change that people experience through your work. Your authentic voice is the essential key to building your business.
Think of it like this – through good copywriting, you are creating a bridge for your potential clients to understand the value of your work so you can change the world through them with your solutions.
Here’s how you know that you need to learn copywriting to enhance your marketing efforts:
- You don’t feel clear when you talk about what you do.
- Other people don’t know how to describe what you do.
- You feel hesitant to write about your offers.
- You find it difficult to put together products or promotions.
- You procrastinate on marketing your business.
Good copy is your key to attracting clients and, as a result, creating positive change in the world.
This program is appropriate for entrepreneurs who know it’s time to take their business to the next level through good copywriting. You don’t have to be a good writer, per se, but you do have to be ready to apply what you learn to get the most out of the teachings.
Also, while it’s not necessary to have your products and services completely packaged up, it is recommended that you have at least a business direction so that you can apply what you learn for maximum value.
The Art of Copywriting
There is an art to being able to convey your intensity and what you do through your work in written form, which includes everything from website copy to email promotions to articles and more.
It is the number one most valuable skill that you can learn which can help you build your business. (It’s also one of the most expensive costs you can incur in your business.)
Fortunately, I always had the gift of words – words like me and I like them. Beyond that, I took copywriting courses and have studied the marketing greats for many, many years to learn the proverbial tricks of the trade.
Since I’m a teacher at heart, and copywriting is where I see many entrepreneurs struggle, I’ve finally put what I know together in a practical, experiential, virtual course to make the whole thing easier for you.
Even if you don’t think of yourself as a writer, being able to translate your authentic voice through copywriting is what creates a compelling connection with your potential and current clients.
There are easy ways to create that connection and express the natural cadence of your message. By understanding a few key concepts and how to apply them, you’ll find that your copywriting flows and supports building your business with more clarity and confidence.
This is a hands-on course where you will be learning via a pre-recorded webinar and then practicing the teachings by copywriting afterward. (Note: this is a self-paced program – I recommend you make your timeframe as tight as possible to get the biggest return on your investment!) ;+)
Lesson One: Your Key Messages
Your audio logo, networking introduction, using word bridges, benefits vs. features, a note on niches and determining your three key benefits
Lesson Two: Your Main Marketing Message
The 7 components of your marketing message, 12 characteristics of effective and memorable marketing messages
Lesson Three: The Keys to Compelling Copy
The 7 motivating soul needs that people want to fulfill, the 5 stages of enrollment, the 9 ‘sales’ you must make in your copywriting, the top 25 words / phrases to use in your copy, how to write compelling headlines
Lesson Four: The Psychology of Copywriting
The 4 voices of consumers, what motivates them and how to write to them
Lesson Five: Conversion Points in Copywriting
Constructing clear calls to action, website conversion keys through optimized thought sequence, creating an irresistible offer, keywords and SEO
Lesson Six: Key Marketing Pieces
Your bio / backstory, blog entries and articles, social media formulas, testimonials, success stories, video marketing descriptions, press releases
Lesson Seven: Your Website
The main pages of your website, what mistakes to avoid in copywriting, optin incentive, thank you pages, autoresponders
Lesson Eight: Distribution Points
Places to distribute and circulate your content, platform-building strategies, what spinning and repurposing content means and how to do it
Catalyze Your Copy also comes with marketing formulas and templates you can use in your copywriting for marketing your business.
This is all really practical information because, I believe, that’s the best way to get your message out to change the world – to know how to actually DO it!
That being said, please know that you determine your actual pace of writing in this course and are not required to write anything if you don’t choose to do so.
This is a virtual course, offered by pre-recorded webinar, accompanied by Learning Guides, bonus materials and document templates over the course of eight lessons.
My intention with these options is to meet you where you are in growing your business as quickly and easily as possible.
Note: Please let me know if you need additional options on payment plans as it’s more important
that you get this material and start using it in your business…
we’ll work out the details together. ;=)
As a result of this course, you will have a working knowledge of and, ideally, copy written as appropriate including:
- Your audio logo
- A networking introduction
- Word bridges
- Understand the difference between features and benefits
- Clarity on your niche
- The three key benefits your solution delivers
- Your 7-step marketing message
- The 12 characteristics of effective and memorable marketing messages
- The 7 motivating soul needs that people want to fulfill
- The 5 stages of enrollment
- The 9 ‘sales’ you must make in your copywriting
- The top 25 words / phrases to use in your copy
(Visual Vacation… shew!)
- How to write compelling headlines
- The 4 voices of consumers and how to write to them
- How to create clear calls to action
- How to optimize reader thought sequence for conversions
- The components of an irresistible offer
- How to identify keywords
- How to write your bio / backstory
- How to write blog entries and articles
- Effective social media formulas
- How to get and write testimonials and success stories
(That one was just for fun…) ;+)
- How to annotate video marketing descriptions
- How to write press releases
- The copy for the main pages of your website
- The key mistakes to avoid in copywriting
- How to consider writing an optin incentive
- How to write thank you pages and autoresponders
- The places to distribute and circulate your content
- Platform-building strategies
- How to effectively repurpose your content
- And MORE…
This program can pay literally for itself quickly by:
a) attracting and retaining awesome clients, and,
b) by saving you potentially thousands of dollars in hiring out your copywriting needs.
If you want to learn how to be seen as an expert, increase your client attraction and conversion, and create a strong position in your industry through copywriting, this is a good program for you. This is the only program I’ve seen that not only explains copywriting but teaches you basic marketing concepts as well… that’s because it does you no good to write copy if you don’t understand marketing. Think of it as a two-fer… ;+)
I look forward to supporting you in making word magic for your business… if you have any questions about this program, please email me! :+)
To Your Words Changing The World ~~~
The Copy Catalyst
ANY QUESTIONS ABOUT PROGRAMS OR SERVICES?
If you have questions about the programs and services that I offer to support you in
changing the world and getting paid for it,
please call 1-760-534-4770.
To Catalyzing Your Copy Strategically And Easily!